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How to Shop Fashion Sales, According to a Shopping Editor

Love it or hate it, Black Friday week is here, bringing with it a slew of fashion brands trying to outbid each other in offering consumers the best discounts and deals. I would have complete sympathy if you’re someone who usually avoids the sales at all costs (lest we forget those apocalyptic scenes that grace the news headlines every November), but with this year’s sales being predominantly digital, the landscape looks a little different. We might not have the heaving crowds in the same way as years gone by, but we do have endless scrolling through page upon page of discounted products and the issues that come with online shopping, such as sizing and delivery.

As someone who has spent many hours scouring the internet to find the crème de la crème of the online shopping market, I’ve picked up a few shopping hacks along the way. From the simplest tricks (make a list and stick to it) to a few rules I always adhere by (never shop when tired or emotional), scroll down to see my dos and don’ts for shopping the seasonal sales. 

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